Executive Management

Shlomi Ben Haim
Co-founder and CEO

Mr. Ben Haim is one of our co-founders and has served as a member of our board of directors and as our Chief Executive Officer since April 2008 and as Chairman of our board of directors since January 2020. From October 2000 to June 2009, he was with AlphaCSP Ltd. (“AlphaCSP”), a company implementing software applications that was acquired by Malam Group, most recently as Chief Executive Officer from June 2006 to June 2009 and as an executive director from October 2000 to June 2006. Prior to joining AlphaCSP, Mr. Ben Haim served in the Israeli Air Force from October 1988 to October 2000 where he led several military units and reached the rank of Major. Mr. Ben Haim holds a B.A. in Business Administration and Management from Ben-Gurion University of the Negev, Israel and an M.Sc. from Clark University.

Yoav Landman
Co-founder and CTO


Fred Simon
Co-founder and Chief Data Scientist



Tali Notman
Chief Revenue Officer


Orit Goren
Chief Operation Officer


Keren Massad
Chief Human Resources Officer


Dror Bereznitsky
Chief Product Officer

Dror has 15 years of experience in the enterprise software industry, working in many different roles from coding, architecture, development management to product management. Dror started his journey at JFrog as a development manager, and moved up to serve as the VP of R&D.
Prior to JFrog, he was the Director of Technologies in AlphaCSP, an R&D group leader in Golden Pages, Cortext and Infobit, and has both technical and leadership experience. Dror holds an MBA in Information Systems and a BA in Computer Science from Bar Ilan University.

Micheline Nijmeh
Chief Marketing Officer

Micheline brings over 20 years of technology Marketing experience leading and implementing successful global marketing strategies at high-growth software companies.
Prior to JFrog, Micheline was the CMO of Zscaler, a global market leader In cloud security where she designed and oversaw an end-to-end global marketing strategy from scaling demand, cultivating opportunities in new and existing markets, building the brand, to showcasing customer success.Micheline holds a BS in Business Administration with concentration in Marketing and Economics from San Jose State University.

Prior to joining JFrog, Omer held several related positions at Ernst & Young and Parsons Brinckerhoff, where he gained experience with fundraising due diligence processes, as well as supporting company business model evaluations.
Over the last few years, Omer led and managed all financial aspects of three successful funding rounds, raising 62M from top investors in the industry. Omer holds a BA in Psychology and Economics from Ben Gurion University and an Executives MBA from Tel Aviv University.

Hila has over 20 years of enterprise software domain experience in the establishment, development and delivery of various products. Prior to JFrog she held several executive positions in global hi-tech companies, such as SuperDerivatives, SAP AG and CheckPoint and has successfully built best-in-class R&D, operations and service teams.
Hila holds an Executive MBA from the Tel Aviv University - Leon Recanati Graduate School of Business Administration and a BA in Computer Sciences from the Technion, Israel Institute of Technology.
